Brioni Spring Summer Advertising Campaign

A retro imagery of Los Angeles fused with the city’s modern multi-cultural buzz delineates the relaxed sophistication of the SS 2015 collection and a softer side of the Brioni man.

The house’s rich archives continue to inspire Creative Director Brendan Mullane, whose collection takes its cue from Brioni’s American style conquests in the 1950s. Old photos of Hollywood icons such as Richard Burton, Henry Fonda and Cary Grant, snapped during Brioni fittings, sparked the connection with Los Angeles, the pulsating heart of the entertainment industry and a fertile hub for art, culture and media.

Los Angeles, a city that from dawn to dusk is soaked in a saturated warm light, casts its rays over Brioni’s sartorial tradition and Italian heritage, setting off an exuberant yet sophisticated color palette of beetroot red, ocean and Capri blues, palm and mint greens, carnation red, turquoise and light blue.

Shades that blossom to artistic glory, thanks to the collaboration between Brioni and L.A-based artist James Welling, bring Brioni’s Los Angeles dream to life. Welling’s signature floral patterns were elaborately revisited, studied and meticulously transposed onto Brioni cashmere/silk suits, tissue-thin silk shirts and zipped blousons, in both bright accents or painterly nuances.

Sports jackets, varsity-inspired styles, fitted knitted polo shirts , cropped pants and Bermuda shorts are mixed-and-matched to create strong combinations of contrasting patterns. Super lightweight parachute silks, traditional Prince-of- Wales checks, houndstooth plaids and herringbone weaves are either overdyed with bold colors or feature hand overstitched checkered motifs that add a 3D texture. True bespoke artworks that further display Brioni’s and Brendan Mullane’s long-standing quest to innovate and experiment.