Brioni’s positioning as a world leader in luxury tailoring is the direct result of an outstanding craftsmanship tradition.
Since 1959, Brioni produces its sartorial collections in Penne, a quiet town in the middle of Italy, through skilled tailors and the rigorous observance of techniques passed down from generation to generation. The production involves the manual labour of over 1000 tailors, each of them specialized in each specific step in the manufacturing process.
Brioni’s products are created respecting strict controls in all processing phases. Every defect, irrelevant as far as the market is concerned, is essential to the company’s standards of perfection. They are crafted with the finest materials available in the world to guarantee the highest quality and superior fit.