Lorenzo Villoresi could probably use a perfume rather than words, to describe how he felt when, in 2006, he was awarded the Prix Coty, the most prestigious international recognition of its kind which is bestowed on the most creative perfumer of the year.

Lorenzo Villoresi’s talent is not the fruit of specialised schools or master perfumers, but one which developed gradually thanks to his university studies in Biblical Philology and Ancient Philosophy, which in turn led him to visit the East and discover his passion for the world of essences and spices. He is a creator of fragrances who has learnt and perfected his perfumery skills, its formulas and recipes on the job, and whose many years of hard work and experience led him in 1990 to open the Perfume House in Florence which bears his name.

For over 20 years, in Via dei Bardi in Florence, Lorenzo Villoresi has managed to keep alive the Renaissance traditions of Florentine perfumery and the great tradition of the Art of Perfumery, which reached its peak between the end of the 19th and the early 20th century. In Villoresi’s Maison, modern tastes and the charms of the past blend together to create a harmonious and unique ensemble.

Culture, creativity and courage are the ideals that have accompanied Lorenzo Villoresi’s long voyage of discovery, during which he has succeeded in creating fragrances which have evolved over the years without ever losing their identity or style.